Three Questions That Prove Local SEO ROI
Skip impression theater. Ask which Maps calls booked, which site leads were tagged, and what you pay per booked job.
Owners don’t ask “where do we rank?” They ask whether the phone is ringing. If your local SEO report can’t answer that, it’s theater.
Three questions that matter for a Mid-Atlantic service business:
- How many Maps call taps did we get, and which of those calls booked?
- How many website leads came in with a clear source tag (not a mystery form dump)?
- What did we pay per booked job from those channels this month?
That’s it. Impressions without booked work don’t pay payroll. “Discovery” without a phone path doesn’t either.
How to use the answers: if Maps taps are up but booked jobs are flat, look at speed-to-lead and how you answer. If site leads are untagged, fix tracking before you buy more traffic. If cost per booked job is climbing, cut the channel that’s loud and empty.
No invented benchmarks here. Your numbers are the only ones that count.
If you want a monthly report built around booked work instead of vanity charts, Delaware Digital can set that up with you.
Related: If You’re Invisible on Maps in Wilmington, AI Won’t Invent You